{"product_id":"brilliant-black®-charcoal-whitening-toothpaste-with-micro-hydroxyapatite-fluoride-free-enamel-strength-sensitive-teeth-relief","title":"Brilliant Black® Charcoal Whitening Toothpaste with Micro-Hydroxyapatite (Fluoride-Free, Enamel Strength \u0026 Sensitive Teeth Relief)","description":"\u003cp data-start=\"264\" data-end=\"539\"\u003e\u003cstrong data-start=\"550\" data-end=\"575\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"822\"\u003eOur new high-grade formulation is fluoride-free, nanoparticle-free, and packed with clean, functional ingredients that are clinically studied and safe for sensitive teeth. It’s the \u003cem data-start=\"758\" data-end=\"775\"\u003eperfect balance\u003c\/em\u003e of detoxifying power and enamel-friendly care.\u003c\/p\u003e\n\u003cul data-start=\"824\" data-end=\"1519\"\u003e\n\u003cli data-start=\"824\" data-end=\"970\"\u003e\n\u003cstrong data-start=\"826\" data-end=\"851\"\u003eHydroxyapatite (HAp):\u003c\/strong\u003e A biocompatible, non-toxic fluoride alternative that helps rebuild enamel, prevent cavities, and reduce sensitivity.\u003c\/li\u003e\n\u003cli data-start=\"971\" data-end=\"1098\"\u003e\n\u003cstrong data-start=\"973\" data-end=\"1009\"\u003eCharcoal (pharmaceutical-grade):\u003c\/strong\u003e Gently lifts surface stains caused by coffee, wine, and aging—without damaging enamel.\u003c\/li\u003e\n\u003cli data-start=\"1099\" data-end=\"1184\"\u003e\n\u003cstrong data-start=\"1101\" data-end=\"1129\"\u003eXylitol (birch-derived):\u003c\/strong\u003e Inhibits bad bacteria and supports remineralization.\u003c\/li\u003e\n\u003cli data-start=\"1185\" data-end=\"1255\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1210\"\u003eSodium Bicarbonate:\u003c\/strong\u003e Naturally balances pH and freshens breath.\u003c\/li\u003e\n\u003cli data-start=\"1256\" data-end=\"1388\"\u003e\n\u003cstrong data-start=\"1258\" data-end=\"1303\"\u003ePeppermint, Wintergreen \u0026amp; Spearmint Oils:\u003c\/strong\u003e A refreshing plant-powered blend that combats bad breath and supports oral health.\u003c\/li\u003e\n\u003cli data-start=\"1389\" data-end=\"1519\"\u003e\n\u003cstrong data-start=\"1391\" data-end=\"1439\"\u003eSodium Cocoyl Isethionate (coconut-derived):\u003c\/strong\u003e Provides a rich, creamy lather that soothes gums and cleans without irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1526\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1530\" data-end=\"1548\"\u003eWhat’s New?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1550\" data-end=\"1812\"\u003eLet’s be honest: messy charcoal pastes are out.\u003cbr data-start=\"1597\" data-end=\"1600\"\u003eWe’ve reduced the charcoal content for a cleaner brushing experience—still effective, but gentler and less abrasive. This sleek new formula removes stains while helping maintain a healthy, youthful-looking smile.\u003c\/p\u003e\n\u003cp data-start=\"1814\" data-end=\"1929\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1928\"\u003eClinically tested by a third-party lab to be safe on enamel with noticeable whitening results in just 2 weeks!\u003c\/strong\u003e*\u003c\/p\u003e\n\u003ch3 data-start=\"1936\" data-end=\"1975\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1975\"\u003eFunctional. Holistic. Clean.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1977\" data-end=\"2168\"\u003eThis fluoride-free toothpaste doesn’t just clean your teeth—it supports your oral microbiome and overall wellness.\u003cbr data-start=\"2091\" data-end=\"2094\"\u003eNo artificial sweeteners, endocrine disruptors, or questionable additives.\u003c\/p\u003e\n\u003ch3 data-start=\"2175\" data-end=\"2193\"\u003e\u003cstrong data-start=\"2179\" data-end=\"2193\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2195\" data-end=\"2394\"\u003eBrush teeth and gums gently in a circular motion, at least twice daily. For best results, follow with oil pulling and flossing.\u003cbr data-start=\"2322\" data-end=\"2325\"\u003eSafe for sensitive teeth. (Children under 2: consult with a dentist.)\u003c\/p\u003e\n\u003ch3 data-start=\"2401\" data-end=\"2434\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2434\"\u003eSustainability Matters\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2436\" data-end=\"2653\"\u003e\n\u003cli data-start=\"2436\" data-end=\"2513\"\u003e\n\u003cstrong data-start=\"2438\" data-end=\"2447\"\u003eTube:\u003c\/strong\u003e Made from sugarcane-based bioplastic – recyclable and renewable\u003c\/li\u003e\n\u003cli data-start=\"2514\" data-end=\"2573\"\u003e\n\u003cstrong data-start=\"2516\" data-end=\"2533\"\u003eCruelty-Free:\u003c\/strong\u003e Always vegan, never tested on animals\u003c\/li\u003e\n\u003cli data-start=\"2574\" data-end=\"2653\"\u003e\n\u003cstrong data-start=\"2576\" data-end=\"2600\"\u003eConscious Packaging:\u003c\/strong\u003e Designed with the planet in mind, from tube to no box\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2655\" data-end=\"2751\"\u003eOnce finished, snip the tube open, rinse thoroughly, and place in your designated recycling bin.\u003c\/p\u003e\n\u003ch3 data-start=\"2758\" data-end=\"2777\"\u003e\u003cstrong data-start=\"2762\" data-end=\"2777\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2779\" data-end=\"3012\"\u003e\n\u003cli data-start=\"2779\" data-end=\"2834\"\u003eAvailable in TSA-approved 3.4 oz + travel-size 1 oz\u003c\/li\u003e\n\u003cli data-start=\"2835\" data-end=\"2864\"\u003eNon-toxic + biocompatible\u003c\/li\u003e\n\u003cli data-start=\"2865\" data-end=\"2908\"\u003eFluoride-free, SLS-free, triclosan-free\u003c\/li\u003e\n\u003cli data-start=\"2909\" data-end=\"2954\"\u003eNo artificial colors, parabens, or stevia\u003c\/li\u003e\n\u003cli data-start=\"2955\" data-end=\"2974\"\u003eMade in the USA\u003c\/li\u003e\n\u003cli data-start=\"2975\" data-end=\"3012\"\u003ePETA Certified Vegan \u0026amp; Cruelty-Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"3019\" data-end=\"3047\"\u003e\u003cstrong data-start=\"3023\" data-end=\"3047\"\u003eFull Ingredient List\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3049\" data-end=\"3414\"\u003eWater (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol, Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder\u003c\/p\u003e\n\u003ch3 data-start=\"3421\" data-end=\"3460\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3458\"\u003eClean. Effective. Holistic.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3461\" data-end=\"3508\"\u003eEverything your smile needs—nothing it doesn’t.\u003c\/p\u003e\n\u003cp data-start=\"3510\" data-end=\"3540\"\u003e\u003cem data-start=\"3510\" data-end=\"3540\"\u003eIndividual results may vary.\u003c\/em\u003e\u003c\/p\u003e","brand":"Terra \u0026 Co.","offers":[{"title":"3.4 oz","offer_id":53381577179501,"sku":"850033990133","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/4813\/5277\/files\/Brilliant_Black_Toothpaste_with_Hydroxyapatite_by_Terra_Co._Natural_Whitening_Tube.jpg?v=1780034357","url":"https:\/\/boapproved.com\/products\/brilliant-black%c2%ae-charcoal-whitening-toothpaste-with-micro-hydroxyapatite-fluoride-free-enamel-strength-sensitive-teeth-relief","provider":"BO STEGALL | APPROVED PRODUCTS","version":"1.0","type":"link"}